Knitting Co., Ltd. Zhe Jiang Jinyu into the showroom, people see dazzling colorful socks. "This is all the socks inside our own research and development are, on average each quarter we will design the 300 to 400 section
The latest wave of socks supply market. We are now selling is to design and concepts. "Chairman Kim Yu said proudly," and the former compared to a single style of socks is a big improvement on the profits from a few cents to the current
In the dozens of blocks, through innovation that we win more of the original profit. "
Many people think that the textile industry over the past 30 years is difficult to Sturm und Drang style between the wealth of expansion. However, Datang Town, Zhuji City, has given another answer. The first half of the output value of Datang Socks rose
22.06%.
The profits of five cents, Datang Town, socks enterprises have been cornered
Datang is a town in Zhuji City, Zhejiang Province. It accounts for the production of socks 65% market share in China, the world over 1 / 3 of people wearing socks made Datang is the famous overseas, "the world socks are."
But once, as a single product, decreased the cost advantage, coupled with the financial crisis, many enterprises went to the Profit of Datang socks edge.
Tamura Datang town square, a small workshop master named Yang recalled the scene is very mixed feelings, "We do not own brand, not have their own design, there is no dedicated sales channels. Each machine running at full capacity until the day
Earn 15 dollars, almost just to pay wages, the profits of a pair of socks produced only five cents. "
This year, the cost of Datang Socks had met with great prices. Raw material prices, coupled with shipping costs, rising labor costs, total costs nearly doubled.
But this time, Group General Manager Zhao Zhejiang Socks are not so anxious they become, "Datang socks before the primary export product, raw materials, labor and exchange rate are all important factors affecting the price. In the first half
Despite the increase in the cost of many, but little effect Zhejiang Socks Group. A few years ago we began to upgrade and update the technical, sales orientation has gradually shifted from the domestic trade. "
Zhejiang Socks Group, led by a group of leading enterprises, more and more enterprises embark Datang socks transformation and upgrading of the road, began to "smile curve" at both ends to be effective.
Kim Yu said in an interview, the discourse is full of confidence, "Now the reason why some companies can only sell a few cents socks, mainly the absence of their masters products. In 2006, I came back from Europe after the decision investigated
Develop their own set design team, with our design to increase product added value. At the time, invested heavily, but now it seems this step is on the right track. "
Interpretation of innovation to a large universe of small socks
"Bulletproof," "space" "milk" - who will be linked to these terms and socks it? Good at studying, but they do Datang socks enterprises, and independent research and development into their new round of competition in the holy grail.
Socks Co., Ltd. Zhejiang Yi independent research and development situation of a material can be made bullet-proof vests. Make use of this material socks, as strong as ordinary socks more than 10 times the price as high as 150 per pair. Zhejiang Sheng Feng Knitting Limited
Our research and development of "space socks" is is the Zhuji Pearl and socks to local industrial clusters marriage of the two attempts. Chairman Xuanhan Guang said the company successfully resolved through independent research and development that will feature pearl care technology used in socks
Problem, "Space socks," the price has sold 60 per pair. Last year, the company added sales income 200 million yuan.
Kim Yu showed reporters a new product: "This is our newly developed by the milk fiber socks, stockings very uniform texture, as delicate as milk, and guide a new wave of fashion trends."
In order to make more value-added products, Datang, many companies are down enough in the independent R & D capital. Of course, they get from the market returns.
It is understood that Datang has a state-level high-tech enterprises, 5 socks Institute, two textile product test center, more than 30 factories, research institutes, forming a strong scientific and technological innovation and new product development capacity. For large
Tang from the "Tang manufacturing" to "Datang to create a" lay a solid foundation.
Government seeking to upgrade ahead of plan, independent innovation as a "five-second" new bright spot
As early as last year, Datang Socks on the proposed "second five year" period of industrial upgrading plan to achieve Socks. In this upgrade strategy, independent innovation is referred to an unprecedented height. According to the plan, financed by the Financial Zhuji
29.88 million yuan in Datang to build a public technical service platform, the platform under the Hosiery Research Institute, the industry product quality testing center, enterprise Division Design Center, e-commerce center. This "vertical in the end, lateral to the side" of the
Platform to address in a "pyramid" at the bottom of a large number of SMEs innovation needs, but also seeks to Datang Socks whole cluster to a research and innovation center forward.
Yuan Zhigang Tang Town party secretary said, "Next, Datang to build industry clusters in addition to R & D base outside the government will encourage the development of effective policies in the network industry cluster enterprises to actively research and innovation, there is no single guide
R & D institutions established to form innovation networks of SMEs, joint research and development, share technological innovations. "
"Meanwhile, the government will make full use of universities, research institutes, technology, and talent advantages, and enterprises to build laboratory achievements into center, with various forms to achieve effective joint production and research." Yuan Zhigang said.
In accordance with the municipal government development goals, to the "second five" end of the Tang Waye to establish a business-oriented, market-oriented, a combination of research and technological innovation system, through the key support of scientific research centers, comprehensive
Improve the government, society, business innovation platform three.
Datang is evolution, from the "Tang made" toward "Tang to create" change.
